Each year, many endurance athletes experience painful, unpredictable and competition-ending muscle cramps. Among these are many who step to the starting lines at IRONMAN and IRONMAN® 70.3® events with the hope of earning their finisher medals. To aid athletes, HOTSHOT will be on-course at all of the remaining 2017 IRONMAN events in the U.S. as well as at the 2017 IRONMAN and IRONMAN 70.3 World Championship events. In addition, the product will be provided in athlete bags at more than 30 IRONMAN and IRONMAN 70.3 events across the United States.
“HOTSHOT is a big confidence-builder and game changer in endurance sports, knowing you won’t be stopped in your tracks by cramping,” said Craig Alexander, Three-time IRONMAN and Two-time IRONMAN 70.3 World Champion. “Muscle cramps are a serious issue for competitive athletes because they put a brake on your momentum. They can strike at the beginning of the race or when you are meters from the finish line.”